Rolex Presidential​

Rolex Presidential earned its name due to its strong association with prominent political figures and world leaders, including several U.S. presidents. Rolex Presidential​ was Introduced in 1956, it was the first wristwatch to display both the date and the day of the week in a window on the dial. Over the years, it gained a reputation for its luxurious design and use of precious materials like gold or platinum. It is considered a symbol of success and accomplishment, making it a preferred choice for individuals in positions of power and influence.

One of the most famous owners of the Rolex Day-Date was U.S. President Lyndon B. Johnson. He was often photographed wearing his gold Rolex Day-Date, which he received as a gift in 1965. This endorsement from a prominent political figure solidified its connection to the White House. Following Lyndon B. Johnson’s presidency, Richard Nixon and Gerald Ford also sported a Rolex Day-Date. This association with world leaders, especially U.S. presidents, solidified the watch’s nickname as the ‘President’ or ‘Presidential.’

The collection is most distinguished by its iconic bracelet design. Its semi-circular three-piece links provide a smooth fit on the wrist. The Rolex Presidential continues to be a symbol of achievement and refinement in the world of horology.

Another feature that enthusiasts love about the Day-Date is that there is such a range of options available, allowing buyers to select different dial colors, materials, and gemstone embellishments. The availability of precious metal choices, such as yellow gold, white gold, rose gold, and platinum, adds to its exclusivity. And Rolex’s limited edition releases further enhances the allure among collectors.

Instantly recognizable, its unique design has forged its identity. At its launch, the Rolex Presidential​  was the only watch with a semi-circular window at 12 o’clock displaying the day of the week spelt out in full. With its specially-designed President bracelet available only in precious metal – gold or platinum – it is the watch of prestige par excellence.